WEB-BASED BUSINESS CASE STUDY: Yellow Brick Road Preschool & Day Care
Preschools are typically local businesses. Grace's market differentiation is Rutgers University's visiting professors. From their home country or state, they need a convenient way to arrange for child care before they arrive for the semester.
Yellow Brick Road Preschool & Day Care
Grace Puleo got a great deal on her website design in 2000. We met in 2003 and, understanding small business budgets, we advised her to keep that deal as long as possible.
In 2004, she needed a new designer and gave us a call. Under the initial yearly maintenance service, we fixed the guest book, which had been pummelled by spam, tracked & analyzed visitor statistics and search engine rankings - in the first year, visitors increased from 100 to over 500 per month.
In 2006, Grace realized her website could do even more for her business - she wanted to save the effort and cost of printing and mailing informational folders to prospective families..
Our site redesign accomplished all this and more. The site retains her 'branding' - her logo used on printed marketing material & signage is prominent on the website. In 2006, the site attracts over 700 visitors a month and provides downloadable information and registration forms.
In 2007, the site now appears in Google searches in 10 different countries, including Australia, South Africa, India and the United Arab Emirates - providing the world-wide presence to market her business to Rutger's visiting professors from around the world.
Yellow Brick Road Preschool and Day Care specializes in happy kids - the new site includes great photos of her smiling kids - making us smile too!
Thanks Grace!
| Industry: Education Target Market: Local; International USP: Small & friendly Preschool & day care Home environment Large backyard playground |
Key Features: • Guest book for alumni & parent testimonials |
