SMALL BUSINESS WEBSITE NEWSLETTER

Summer 2007 - Three Steps to a Better Website

NEED A WEBSITE? Start with the basics:

1. Look at your industry and competitors' website. Choose a few styles you like and those you don't. Write down the website addresses. Make a few notes about what you like and what you don't like.

2. Got a logo? Be sure it can be converted in digital - jpg or gif. Can't afford it? Select a favorite font style, choose a color and a highlight color. This is easily done in Word.

3. Have you developed a "unique selling position"? Write it down. Explain

why you are good at what you do, better than everyone else
why people should buy from you and not your competition

A well-defined niche is the best search engine strategy for a small business budget.

See our Website Design Services that fit any business budget.

DOES YOUR WEBSITE NEED AN UPDATE? Here's three tips:

1. Review your products/services - are you still promoting your best-selling and most-profitable items on your website? Has your business focus changed? Make a quick list of products/services in TODAY'S priority order. Focus your website changes on the top priority product or service pages.

2. Check your visitor statistics and search engine rankings.

Where are visitors coming from?
what are they looking at on your site?

Match this with your priority products/services list. Change top priority pages. Don't waste your valuable time on low priority pages that few are visiting!

3. Check that home page - these days the search engines expect to see lots of interesting content on a home page, such as

Recent company news
New client announcements
New products or projects
Keywords and phrases specific to your market niche

Need help knowing your visitor stats and search engine rankings? Get a BASELINE site report!

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