Health Care
Leonard Hertzberg, M.D. - General and Forensic Psychiatry
Industry: Health Care; Forensic Psychiatry
Target Market: Regional; Maryland, DC, individuals & institutions
USP: Expertise in forensic evaluations & testimony
Key Features:
• Clean, business-like design selected to fit industry
• Visual interest added with clipart logo & contrasting color scheme
• Market-focused copy provided by ESAMarketing.biz
• "Geography paragraph" enhances regional search results
"The website has been extremely helpful. 2 medical review companies found me via the site and occasional IME companies have seen the website and contacted me. I thank you for all your help."
- Leonard J. Hertzberg, M.D.
Nutrition Associates of East Brunswick - Weight to Better Health
Industry: Health Care; Registered Dietitian
Target Market: Local; Middlesex County, NJ; adults & children
USP: Certified educator; R.D.; M.S. Clinical Nutrition
Key Features:
• FAQ attracts target market & good search rankings
• Personalized introduction with names & photos of dietitians
• Effective Call-to-Action & contact form brings highly qualified prospects from the Central New Jersey region
• Printable daily journal is linked from national nutrition sites
• Helpful directions to office and resource links to insurance & other sites
" With the maintenance program, I am able to change information as my business changes, added an FAQ (frequently asked questions) as well as keep informed of the number of visitors. I like the fact that Suzanne is open to all my suggestions and incorporates them or improves on them! The search engine evaluation keeps me informed of needed improvements."
- Maria Sakowitz, R.D. M.S.
Caregivers-Oasis - Ability, Opportunity, Innovation
Industry: Health Care; Caregivers Resources
Target Market: Nationwide; older adults & disabled individuals
USP: Certified therapist; M.Ed. Health Education
Key Features:
• Resources for caregivers
• About page highlights extensive background in healing arts
• Easy to use contact form
• Sample caregiver program and descriptions
UMDNJ Environmental Health & Safety - Web-based Training
Industry: Health Care; Clinical Health & Safety Training
Target Market: Employees; Nurses, Interns & Medical students
Information Architecture Consulting & Design :
• Navigation flow for online training modules
• Template design for interactive quiz
• Form design and specifications
• Production of several dozen quiz pages (HTML)
Major Manufacturer of Health Care Products
Industry: Health Care; nutritional supplements; contact lenses;
Target Market: International; end consumer
Information Architecture Consulting:
• Functional specs & navigation maps for interactive game
• Functional specs for online recipe database administration
• Site models & navigation maps for consumer websites
• Recipe newsletter redesign for higher click-thru ratios
Learn more about Information Architecture Consulting Services