RESOURCES

Learn the secrets of developing a successful small business website. Follow our tips and become competitive in your industry online, attract your target market and keep your site up-to-date as your business grows AND stay within your budget.

 

Articles : Build Your Business on the Web

Thinking Email? Then Think Efficiency! (opens in a new window)
by Marya Grier, Performance Connect, www.performance-connect.com
E-mail is a fact of life especially in our business life. 40% of a typical workday is spent on e-mail. How can you better manage your email?

READY, FIRE, DELIVER for Search Marketing Success
Learn the two things you need to know to attract Google and your target market. WebArtNTech newsletter, March 2008

To Sell The Product, Speak the Language
The Internet is enabling more and more small business to extend their markets internationally or in multiple language markets here in the U.S. Myriam Siftar of MTMLinguaSoft.com shares her perspectives.
WebArtNTech newsletter, December 2007 

Three Steps to a Better Website
Whether you need a website or need to update your current website, save time and money with these tips for attracting your target market and selling your products and services. WebArtNTech newsletter, Summer 2007 

Home Page Design Tips
Recent usability studies have revealed that the average visitor spends 25-35 seconds on the home page. Check if your home page keeps your visitors attention! WebArtNTech newsletter, Winter 2007 

Measure Your Website's Marketing Power
Do you know if your website effectively markets your products and services? Whether it actually attracts your target market? WebArtNTech newsletter, Fall 2006

Small Business Website Checklist (opens in a new window)
Keep track of your website progress with this handy checklist. The results? An effective small business website that's user and search engine friendly! January 2007

Website Investments for Every Business (opens in a new window)
Even small investments can increase a website's power to promote your business' products and services, regardless of your budget. March 2007

Content Guidelines for Your Small Business Website (opens in a new window)
Be sure your business website contains minimum content for maximum effectiveness. Make your content user-friendly and search engine-friendly by following basic writing guidelines for the web. August 2006

Compelling Customer Contact Forms
Customer contact forms are low-cost, user-friendly and easy-to-maintain. A well-designed form with strategically placed "calls to action" WILL increase your prospects and sales.

Your Website is a Marketing Tool
You can attract qualified visitors and increase business sales by viewing your website as an effective business marketing tool that helps you stand out from your competition and promote your brand.

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"Business on the Web" Book Recommendations

Send: The Essential Guide to Email for Office and Home Buy at Amazon.com
Who hasn't caused misunderstanding sending a not-so-well written email? "Send" not only articulates the way to win--or keep--friends online, but offers practical tips on both email etiquette and on the writing style most suitable. From Publisher's Weekly Review

Creating Web Sites: The Missing Manual Buy at Amazon.com
For anyone who wants to create an engaging web site--for either personal or business purposes-- Creating Web Sites: The Missing Manual demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable web presence.

 

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Buy at Amazon.com
An effective online marketing strategy is an integral part of your overall business marketing plan. No one understands this better than Jay Conrad Levinson, Guerilla Marketing guru. His latest edition covers how the internet fits into a small business marketing plan.

 

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Small Business Website Case Studies

Nutrition Associates of East Brunswick
A successful nutrition counseling practice starts small in 2002 and works with WebArtNTech to build a website that reflects their business growth and supports their online marketing needs, attracting over 1,500 visits per month.

Yellow Brick Road Preschool & Day Care
Special considerations were needed for this local child care center with an international sales region and a home-like learning atmosphere. The preschool website now appears in Google searches in 9 different countries.

DefeatingALS
Through the web design and marketing services of WebArtNTech, ALS support and research organization continues to receive donations for defeating ALS.